Yesterday, in 18 countries around the globe, The Hunger Games' iconic 3 Finger salute was unveiled on high profile buildings, billboards and locations, including Times Square in New York, Westfield Centre in London, Colonne di San Lorenzo in Milan and Novy Arbat Avenue in Moscow. The hands used in the synchronized global outdoor advertising campaign were created from 6 images of people ranging from ages 8 to 80, both men and women and from all nationalities. They encourage people and fans from around the Globe to come together, discover and #UNITE.
The official Twitter page for The Hunger Games: Mockingjay Part 2 has also been displaying pictures that fans have been taking near these massive billboards from all over the world, which you can see below along with the official images. The first three movies in The Hunger Games have earned more than $2.3 billion worldwide since the franchise launched just three years ago, making the upcoming final installment one of the most anticipated movie events around the globe.
With the nation of Panem in a full scale war, Katniss (Jennifer Lawrence) confronts President Snow (Donald Sutherland) in the final showdown}. Teamed with a group of her closest friends - including Gale (Liam Hemsworth), Finnick (Sam Claflin), and Peeta (Josh Hutcherson) - Katniss goes off on a mission with the unit from District 13 as they risk their lives to stage an assassination attempt on President Snow who has become increasingly obsessed with destroying her. The mortal traps, enemies, and moral choices that await Katniss will challenge her more than any arena she faced in The Hunger Games. Take a look at the locations where these #Unite billboards are placed around the world, along with the official images and photos from fans around the world who have already gathered at these locations.
#UNITE at the following locations:
Australia - Sydney & Melbourne - Various Buildings around Sydney & Melbourne
Brazil - Rio de Janeiro - Leblon
Canada - Toronto - Eaton Centre & Montreal - Métro Berri
Colombia - Bogota - Wild Postings & ComicCon
El Salvador - San Salvador - Fuentes Beethoven & Calle La Mascota
Finland - Helsinki - Narinkkatori Square
France - Paris - The docks of the Seine & Building rooftop at the center of the city
Germany - Munich - Airport Center
Italy - Milan - Colonne di San Lorenzo
Japan - Tokyo - Location Details Forthcoming
Mexi - Mexico City - Mexican Student Movement of 1968 Building [Famous Landmark Building in Mexico City]
Nicaragua - Managua - Multiple Locations
Russia - Moscow - Novy Arbat Avenue
Spain - Madrid - C/ Fuencarral 42
Sweden - Stockholm - HÖTORGET
United Kingdom - London - Westfield Centre & Birmingham - New Street @ The Bullring
United States - Los Angeles - Wilshire Blvd & New York - Times Square
Uruguay - Montevideo - Avenida 18 de Julio & Avenida 26 de Marzo and Bonavita