Like it or not, the world has yet another new streaming service available for movie and TV lovers to enjoy. IMDb has officially launched a new ad-supported streaming video service titled IMDb Freedive which is, as of today, available for anyone with an Amazon Fire TV device or a computer with an internet connection.

While there are an increasing amount of streaming services being unleashed upon the world, to the point that it can be frustrating for consumers, IMDb Freedive has the added benefit of being free. The catch is that those who use the service will have to suffer through ads now and again, but again, it is otherwise free. IMDb is owned by Amazon and this represents a push by the company to get into the increasingly popular ad-supported streaming game, as this will be totally separate from their already popular Amazon Prime Video service. Col Needham, Founder and CEO of IMDb, had this to say in a statement.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch. With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free. We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps."

As far as content goes, the service has launched with a decent selection of movies that includes Awakenings, Foxcatcher, Drive, Memento, Monster, Run Lola Run, The Illusionist, Layer Cake, The Last Samurai, True Romance and more. On the TV side, they have non-current offerings like Fringe, Heroes, The Bachelor and Without a Trace, amongst others. IMDb will also make their original programming, such as The IMDb Show, Casting Calls and No Small Parts, available through the service. Again, not a bad selection for free.

Netflix has the market cornered currently when it comes to subscription streaming services, with everyone, including Amazon, trying to play catch up. In the coming year, we'll be getting Disney+ and the new WarnerMedia service, in addition to everything else already on the market, such as Hulu, Shudder, HBO GO, DC Universe and CBS All Access, just to name a few. With so many options out there, and with the average consumer only willing to shell out so much per month for streaming services, ad-supported, free services seem to be the way to go for certain companies.

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YouTube recently launched an offering of free, ad-supported movies on their site, to compete with other similar services such as Crackle, Tubi and Vudu, who offer similar free-to-watch streaming options. Ultimately, as long as this isn't going after anyone's hard-earned money, it's a win for consumers, since it's just another way to get additional content through a simple, legal channel without having to pay for it. Those with an Amazon Fire TV supported device can find the app on their apps and channels row. Anyone else who would like to check it out can do so on a computer or laptop by heading on over to IMDB/Freedive.

Ryan Scott at Movieweb
Ryan Scott