Continuing its commitment to creating marketing advantages by forging unique partnerships and alliances, Relativity Media has entered into a long-term commitment with Spotify, the award-winning digital music service, and has become an exclusive launch partner in the Film category, making Relativity the first studio to run media on the platform in the US. Relativity kicks off this new partnership by promoting its highly-anticipated epic adventure Immortals, which releases November 11, 2011, to Spotify's US-based customers. The deal was negotiated by Relativity Media's digital advertising agency Palisades Media Group.
Since its launch in 2008, Spotify has acquired over 10 million registered users, and more than 2 million paying subscribers and is the fastest-growing and most successful service of its kind in the world. Spotify offers three tiers of service, including a free, ad-supported service, and two subscription tiers, which offer additional flexibility and mobility. Spotify recently launched a deep integration with Facebook, which offers its customers new ways to discover and share great music, and an even richer social experience.
Relativity's President, Theatrical Marketing, Terry Curtin said, "With its worldwide presence, growing popularity in the U.S., and deep integration with Facebook, Spotify is the perfect digital platform to reach socially-engaged music lovers and early adopters in order to continue to build our fan base for Immortals and upcoming releases."
Jon Mitchell, Head of US Sales, Spotify, said, "We are hugely excited to be partnering with Relativity Media. Spotify works very hard to entertain and delight our customers, so we are thrilled that we can work with a movie studio which has similar goals, and has such a great reputation in the film business. We are very much looking forward to executing new and innovative campaigns and driving engagement with our users over the coming months."
From the producers of 300, Gianni Nunnari, Mark Canton, and Relativity's CEO Ryan Kavanaugh, Immortals stars Henry Cavill (Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twilight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), John Hurt (Hellboy) and Mickey Rourke (Iron Man 2). Directed by Tarsem Singh (The Cell, The Fall) and written by Charley Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at Stake.