LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) today announced its partnership with Paramount Pictures and Marvel Studios to launch a multi-faceted campaign to promote the role of technology in the upcoming Marvel Studios film Iron Man, to be distributed by Paramount Pictures. Ehtisham Rabbani, vice president of product strategy & marketing of LG Mobile Phones, LeeAnne Stables, senior vice president worldwide marketing partnerships, Paramount Pictures and Iron Man director Jon Favreau announced the partnership today at the 2008 International CES, the world's largest consumer technology trade show.
Prior to the film's May 2, 2008 release date, LG will unveil advertising, as well as retail, online and consumer electronics industry initiatives to showcase the company's high-tech expertise and "leading role" in developing sophisticated and aesthetically pleasing multimedia devices.
"In today's fast-paced world, cell phones often perform heroic feats when it comes to connecting consumers with friends and family, solving business problems and staying current with up-to-the-minute news and entertainment," said Rabbani. "Iron Man lead character, Tony Stark (played by Oscar nominee Robert Downey Jr.), embodies what LG is all about by pushing technology boundaries and insisting on having the most innovative and advanced gadgets, including his mobile phone."
"Paramount is thrilled to have a brand leader like LG aligned with this technology-driven, action-packed film," said Paramount's Stables.
"Technology is an important element in Iron Man and we are very excited to be working with LG," added the film's director Jon Favreau. "LG brings a stylistic and advanced technology approach that complements Iron Man," said the film's producer, Kevin Feige.
Iron Man, directed by Jon Favreau, stars Robert Downey Jr., Terrence Howard, Jeff Bridges, Shaun Toub and Gwyneth Paltrow. The film tells the story of Tony Stark, a billionaire industrialist and genius inventor who is kidnapped and forced to build a devastating weapon. Instead, using his intelligence and ingenuity, Tony builds a high-tech suit of armor and escapes captivity. When he uncovers a nefarious plot with global implications, he dons his powerful armor and vows to protect the world as Iron Man. Iron Man flies into theatres May 2, 2008.