After the dust has settled from the format war, one observer thinks Blu-Ray might have lost as well. According to DVD Town, THX chief scientist Laurie Fincham, while talking to Home Cinema Choice Magazine, said BD won't become the standard in the home entertainment market.

"Personally, I think it's too late for Blu-ray. I think consumers will only become interested in replacing DVD when HD movies becomes available on flash memory. Do we really need another spinning format?" he told the magazine.

"In the future I want to be able to carry four to five movies around with me in a wallet, or walk into a store and have someone copy me a movie to a USB device. Stores will like that idea, because it's all about having zero inventory. I don't want to take up shelf space with dozens of HD movies."

"By the time Blu-ray really finds a mass market, we will have 128GB cards. I would guess that getting studios to supply movies on media cards, or offer downloads, will be a lot easier than getting them to sign up to support a disc format." he concluded.