The coaching pioneer lead the Green Bay Packers to five NFL Championships and the first two Super Bowl titles, but before then, he served as offensive line coach for the New York Giants. After Giants defensive line coach Tom Landry was hired as the Dallas Cowboys head coach, he practically begged the Packers to hire him as their head coach, at a time when team owners were considering folding the team altogether. Under the coach's leadership, he turned the then-losing team into one of the most storied franchises in NFL history.
Legendary's Thomas Tull, a rabid football fan and co-owner of the Pittsburgh Steelers, is producing alongside Mary Parent, with Tony Ponturo and Fran Kirmser executive producing. The studio has a rights package in place for the film, which includes a deal with the coach's estate, the David Marannis book When Pride Still Mattered and the Broadway play which was adapted from the book. No production schedule was given.
The project is not to be confused with Lombardi, which ESPN Films is developing with Robert De Niro and Jane Rosenthal's Tribeca Productions. That film is based on the memoir Instant Replay, written by Packers lineman Jerry Kramer and Dick Schaap.