Warner Bros. is taking an innovative approach when it comes to marketing their 3D epic adventure Jack the Giant Slayer. Instead of putting stars like Ewan McGregor, Nicholas Hoult, and Eleanor Tomlinson on their posters, the latest one-sheets have featured the massive giants that Jack (Nicholas Hoult) must contend with. Today, the studio has unleashed another poster featuring an up close and personal look at one of these giants. This is likely the first of four new posters ("Fee"), with "Fi," "Fo," and "Fum" presumably coming in the next few days. Or possibly even later today.

Jack the Giant Slayer Poster