April Fools Day may never be the same now that Paramount Digital Entertainment and MTV, both part of Viacom Inc. and Joost, a digital media company, jointly announced today that Joost has acquired the digital ad-supported distribution rights to Jackass 3.5 in multiple territories. This latest installment of the highly successful Jackass franchise will premiere on April 1, 2011 to a worldwide audience through Joost, which will also extend its player on the Jackass Facebook community of over 8 million fans. Available online exclusively at Joost.com in twelve countries - U.S., Canada, U.K., Australia, Germany, France, Austria, Luxembourg, Spain, Belgium, Switzerland and Turkey - the digital episodes will bring the outrageous stunts and antics of the Jackass crew to over 300 million people around the globe. The Jackass first-look trailer is now available on Joost.com in the U.S., Canada, U.K. and Australia.
"With a worldwide fan base, it's clear that Jackass has created its own category of entertainment that needs no translation," stated Thomas Lesinski, President of Paramount Digital Entertainment. "With Joost on board to distribute Jackass 3.5 through its global online network, millions of Jackass fans around the world are sure to enjoy the latest installment of this popular franchise."
Jackass 3.5, directed by Jeff Tremaine, will feature over 85 minutes of all-new content, including never-before-seen stunts, outrageous pranks and other side-splitting antics from the legendary pranksters Johnny Knoxville, Bam Margera, Steve-O, Chris Pontius, Ryan Dunn, Jason "Wee Man" Acuña, Preston Lacy, Dave England and "Danger" Ehren McGhehey. New episodes will be released on the Joost.com site weekly following its online premiere.
"I love these guys," said Nick Higgins, Executive Vice-President of Joost. "Joost.com, along with Johnny and the boys are a perfect team. Jackass is an incredibly successful franchise as well as an established global brand. It appeals to a broad audience and has a fanatical fan base that are heavy online users. And Jackass 3.5 is the kind of original, premium content Joost will be delivering more of this year, and we're thrilled to experience this ride with them."
Paramount Pictures is distributing Jackass 3.5 through an innovative strategy to feed global fan fervor and generate excitement for its feature length digital movie. Jackass 3.5 will be available globally online through Joost in weekly episodic installments. And Joost will extend its video player on the Jackass Facebook page -home to more than 8 million Jackass fans. Jackass 3.5 will culminate with the full-length uncensored feature being released through a variety of platforms including download-to-own, VOD, DVD and Television.
Jackass has become a global phenomenon whose content is tailor made for digital platforms," said Van Toffler, President of MTV Networks Music and Logo Group. "This deal with Joost will provide fans with another entry point for engaging in the notoriously exuberant and boisterous Jackass experience."
The Jackass franchise first debuted as an original television series on MTV from 2000 to 2002, launching the careers of Johnny Knoxville, Bam Margera and other now-popular personalities shown performing outrageous stunts and hysterical pranks. Since 2002, three successful Jackass theatrical films have been produced and released by Paramount Pictures and MTV Films. Jackass: The Movie grossed more than $64 million in the United States alone, and finished in the Number 1 spot at the box office in its opening weekend. Jackass Number Two was released in September 2006 and like its predecessor, topped the box office in its debut weekend, and ultimately earned more than $72 million in cumulative box office revenues. Jackass 3D, released this October 2010 dominated the weekend box office opening to $50 million in ticket sales, setting several records such as becoming the biggest opening ever for a non-scripted/documentary-esque film, the 10th highest opening comedy of all-time, notching the record for an October midnight gross with $2.5 million, making it a special event for throngs of moviegoers. Jackass 3D has earned more than $117 million at the box office in the U.S.
In 2007, Paramount Digital Entertainment & MTV released Jackass 2.5, the first digital movie released by a studio, which quickly became the most successful non-theatrical release in the studio's history. In the first few weeks of launch, the digital property garnered over 20 million views and was the #1 title on iTunes the week it launched.
The Jackass franchise also includes a Jackass: The Game video game for the PlayStation 2, PlayStation Portable and Nintendo DS. Its numerous DVD releases include Jackass, Vol. 1, Jackass - Vol. 2, Jackass: The Movie, Jackass - Vol. 3, Jackass - The Box Set, Jackass Number Two DVD, Jackass 2.5, Jackass Presents: Mat Hoffman's Tribute to Evel Knievel DVD.
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