Juno director Jason Reitman has started the new shingle, Right of Way Films, closing the door a couple of months ago on his previous banner, Hard C, where he parted ways with his longtime producer, Dan Dubiecki.

According to Variety, the West Hollywood-based outfit has a development partnership with Indian Paintbrush, the financing and production company headed by billionaire Steven Rales.

Helen Estabrook will run development for Right of Way.

Estabrook started with Reitman as an assistant and has grown to become his creative partner. "Helen seems to understand the dead center target of my very finite taste," Reitman said.

The plan is for Right of Way to develop and package projects inhouse. Reitman says the films are intended to be directing vehicles for him, but some could become producing projects.

On the slate are new scripts by Jenny Lumet and the Duplass brothers. And two former Hard C projects -- ninja comedy Bonzai Shadowhands and football pic Whispers in Bedlam -- transfer to Right of Way.