After an announcement that took fans by surprise, its been fairly quiet on the Jem and the Holograms front. Today, we get the official release date for this live-action adaptation of the popular animated series and Hasbro toy line, which has caused some controversy amongst fans for deviating from the core mythology.

While not a horror film, Jem and the Holograms will be arriving in theaters on October 23rd, 2015, from Universal Pictures, just in time for Halloween. Which adheres to producer Jason Blum's core aesthetic. Is he aiming for another annual Halloween midnight tradition in the vein of The Rocky Horror Picture Show?

Directed by Jon M. Chu, who helmed the sequel G.I. Joe Retaliation for Hasbro and Paramount, Jem and the Holograms is being produced by Jason Blum for Blumhouse productions. He's gained a reputation for delivering movies on the cheap that bring in big bucks at the box office. His forte is mainly horror films, having been the driving force behind Paranormal Activity, Insidious and The Purge, all micro-budget affairs that have tripled their budget at the box office and gone onto spawn multi-movie franchises. Jem and the Holograms has followed the same production outline.

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With a cast of mostly unknowns and a way more modest budget than G.I. Joe and Transformers, Jem and the Holograms should do quite nicely for the folks at Hasbro.

The story behind Jem and the Holograms follows Aubrey Peeples as a young woman who transforms into a pop star with the help of her best friends (played by Stefanie Scott, Hayley Kiyoko and Aurora Perrineau) and a pair of high-tech earrings.

Juliette Lewis and Molly Ringwald have also joined the cast in roles that have not yet been disclosed. A trailer should arrive soon, but no word as to when.

Universal also announced that the Blumhouse horror thriller Cybernatural is being release on April 10, 2015. Timur Bekmambetov produces this tale of teenage friends who are stalked for revenge after cyber shaming a high school bully into killing herself.

B. Alan Orange at Movieweb
B. Alan Orange