The former box office "king of the world," Titanic, made a return voyage to one Los Angeles theater on Monday night. We took in a screening of the Best Picture winner at the ArcLight theater in Hollywood and producer Jon Landau, who also produced the current box office champion, Avatar, for director James Cameron, participated in a Q&A session after the film.
"We have a different philosophy, when it comes to the conversion of 3D," Landau said. "We look at the conversion process as an artistic process, and not a technical process. We don't think you just throw laborers and technicians at it and turn it out in seven weeks at the end of a schedule. We're going to attack Titanic over the next 18-plus months and really work on it, and have Jim be a part of those conversations. I was with a director recently who had some of their work converted into 3D. I asked, 'How was the process working with them?' He had no idea. It was just presented to him as a technical fix. For us, if you're making a movie today, and you want it to be in color, you don't shoot it in black and white and colorize it. You want a movie to be in 3D, don't shoot it in 2D and convert it."
"I don't think Titanic is a movie we'll add anything to," Landau said. "The last movies that Jim has done, are the movies that he has wanted to present."
Landau also touched on a Blu-ray release of Titanic and it seems that he wants to hold off on a BD release to coincide with the 3D theatrical re-release of the film.
"I would wait a beat on that," Landau said. He added, "If I had my druthers, I would tie it in to around whenever we had the 3D, so we're building up some momentum and some publicity about it and such. If we could capitalize on doing a 3D release and a Blu-ray release at the same time, that would be great."
We'll be sure to keep you posted on any further developments on a Titanic 3D re-release and Blu-ray as soon as we have more information.