Joseph Gordon-Levitt is bringing his directorial debut to SXSW with a shorter title. Don Jon's Addiction is now, simply, Don Jon. Why the change? Joe released a special announcement on the eve of its Texas premiere, along with four new photos, explaining his decision to go with a title that remains truer to the story. Check out his co-stars Scarlett Johansson and Tony Danza in this story about a womanizer who meets the girl of his dreams, then delve into the thought process of this burgeoning filmmaker.

"Hey everybody,

So, as you might've heard already, I wrote and directed a movie last year, and it's coming out later this year. Which is absolutely crazy, and I still kinda can't believe it. Anyway, I'm posting this today to let you all know that I'm changing its title. It's now called... Don Jon. I decided to change it, first of all, because Don Jon is just so short and simple, and if you know me, you know I'm a fan of brevity. Second of all, it felt to me like the old title, Don Jon's Addiction was throwing some people off a bit from the point of the movie. People were assuming it was a film about porn addiction and sex addiction, which really isn't true. That'd be sort of like saying The Maltese Falcon is a movie about a statue of a falcon. Don Jon is a comedy about how men and women treat each other, and how the media we consume can create unrealistic expectations that we put on one another. That's why the story centers around a relationship between a young man (played by me) who watches too much pornography and a young woman (played by Scarlett) who watches too many romantic Hollywood movies. It's a topic I personally find fascinating and hilarious.

And while I have your attention, I figured I'd show you the first production still we're releasing of Jon's father, played by none other than Tough Tony Danza. More to show soon. We're just starting to work on the trailer now. And I'm heading down to SxSW with Tony this weekend with the film, so I'll see some of you in Austin!

thanks again.. J."