Emmy-nominated writing duo, Julie Rottenberg and Elisa Zuritsky (Sex and the City) have agreed to write the screenplay for the comedy, Heirhead Apparent for New Line Cinema.

The studio bought the story last fall from David Clawson; it centers on the spoiled daughter of a department store tycoon who campaigns to save the store after spending time with workers on the sales floor, says Variety.

No date has been set for production or release for Heirhead Apparent.