Instead of giving fans a peek at their new hybrid dinosaur the Indominus Rex in the much-hyped Super Bowl trailer, Universal has instead decided to reveal the first official full look at Jurassic World's biggest beast in a series of Hasbro action figure photos on Entertainment Weekly. The T-Rex is no longer the biggest carnivore in the park, as evidenced in these cool toy images. It seems a new genetically altered monstrosity will rule the earth.

Indominus Rex is the Jurassic World theme park's latest creation, conceived in a lab specifically for those kids who have grown bored with looking at your average Raptor. Don't worry, longtime fans. As seen here, both the velociraptor and the Tyrannosaurus rex are also getting new figures. While we've seen these nasty guys in a series of leaked merchandising and promo images, this is the first time we've seen anything official.

The grand unveiling of Hasbro's Jurassic World line will happen at Toy Fair 2015 this Saturday, February 14 in New York. As you can see in the images below, the red-eyed and grey-skinned Indominus is much larger in scale than the T-Rex, and has a much more massive jaw and very sharp claws. In the movie, this creature stands over 40 feet tall and can reach speeds of up to 30 miles an hour. The battery-operated Indominus roars, chomps and has color-morphing skin on his back so he can hide from all your other toys and eat them when you're not looking. Take a look at this ultimate predator along with two of his friends: