Among the number of changes happening at Marvel Studios going forward into Phase Five and beyond, MCU head Kevin Feige has also touched on the amount of Marvel television content and how it plans to change. In his recent interview with Entertainment Weekly, Feige discussed how the number of shows will begin to shrink and that those still in the works will be spaced further apart.

As most MCU fans have likely noticed, after Avengers: Endgame (2019) dramatically closed the curtain on Phase Three, the past couple of years or so have seen a massive influx of Marvel television series that flooded its Disney+ streaming platform. From shows with multiple seasons, including Loki (2021) and What If...? (2021), to shorter mini-series like WandaVision (2021), Hawkeye (2021), and the most recent She-Hulk: Attorney at Law (2022), there has certainly been an abundance of content for fans to peruse outside of theaters.

This correlated to timing with the latter half of the COVID pandemic, and there were noticeably fewer feature films from Marvel during that time and fewer crowds at theaters. So the studio essentially shifted its resources to create content suited for viewers at home, to maintain sufficient revenue while also maintaining adequate interest in the MCU while the film industry began its slow recovery process.

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Feige Assures That Marvel Now Understands the Correct Formula

However, some fans would likely agree that there has been almost too much Marvel TV content in such a short span of time. In addition, being so overwhelmed can conversely dilute interest in said content, and that shows running simultaneously can overshadow each other. With this in mind, Feige noted that the “pace at which we're putting out the Disney+ shows will change so they can each get a chance to shine." Furthermore, Feige assured that the studio now understands what will work regarding television content, and that well-paced, self-contained stories are the way to go.

“We want to do shows that can only be shows. I want to continue to make them even more episodic, which may seem counterintuitive. But I do think there is something fun about leaning back and watching an episode that can be relatively self-contained. […] I mean, cliffhangers are great, and I like watching a show where you should go to bed, but you see the cliffhanger and you just have to watch the next episode. You certainly want to keep people engaged. But I'm a big Star Trek fan, and I still find it soothing to watch an episode of Next Gen with a beginning and an end. So, I think we're going to keep experimenting with that going forward.”

He also noted for fans to look forward to more unique MCU shows like She-Hulk: Attorney at Law, the most recent series that Feige was particularly proud of because it served as a creative breath of fresh air. Far more of a comedy with episodes that largely stood on their own, it broke the mold of previous shows that mostly followed the same formula with similar, more dramatic themes.

Marvel Studios currently has six TV projects slated for release throughout 2023, including new seasons of both Loki and What If...?, while also premiering the highly anticipated Secret Invasion series.