According to Home Media Retailing, MTV distributor Paramount Pictures Home Entertainment saw it’s “market share” jump from 12.1% to 16.7%. in the TV on DVD market in 2005.
The big force behind this increase was the OC-styled Laguna Beach: The Complete First Season, “according to MTV/Paramount parent company Viacom.”
The title debuted on Nielsen VideoScan’s Top DVD Sellers chart at number 6. Other titles that did well last year for MTV are Beavis and Butt-Head, Vol. 1: The Mike Judge Collection and Jackass: The Box Set.