LEGO is set to go Speed Racer, go.
The LEGO Group has announced that it has secured the rights to the upcoming summer film Speed Racer, in an agreement with Warner Bros. Consumer Products (WBCP).
The toy company will release four separate lines of buildable racing sets under its LEGO Racing banner. The sets will range in price from $19.99 to $59.99 and will be in stores in April of 2008, right before the Speed Racer film's May 9 release date.
"The popularity and universal appeal of Speed Racer has engaged generations of loyal and enduring fans," said Jill Wilfert, Vice President, Partnership and Alliance Management for LEGO Group. "Combined with one of our most popular lines in LEGO Racers, Speed Racer has become an awesome proposition for our business and consumers."
The toy sets will also include mini-figures of characters from the movie including Speed, Racer X, Trixie, Spritle, Chim-Chim, Mom and Pops Racer, Taejo Togokhan, Snake Oiler, Gray Ghost and Cruncher Block.