LG Electronics MobileComm U.S.A, Inc. kicks off CTIA in Las Vegas with a roar as it announces an exclusive mobile phone marketing alliance with the highly anticipated upcoming summer film Transformers: Revenge of the Fallen, produced by DreamWorks Pictures and Paramount Pictures. Paramount will release the film on June 24, 2009. In anticipation of the release, LG Mobile Phones will launch a multi-faceted marketing campaign to promote the LG Mobile Phones brand and the overall theme of technology in the film. Transformers: Revenge of the Fallen director and executive producer, Michael Bay, will make a special appearance in the LG booth at CTIA, the largest wireless industry trade show.
Visitors at the LG Mobile Phones booth (#4100, Central Hall) will have the opportunity to meet renowned film director Michael Bay on Thursday, April 2, at 2:00PM (PDT) as he greets fans and signs posters from the new movie. LG Mobile Phones will also unveil design renderings of a LG limited edition Transformers: Revenge of the Fallen Versa phone, which will be made available only through consumer promotions as part of their overall movie tie-in campaign.
"We are thrilled to join with Transformers: Revenge of the Fallen in our ongoing effort to reach avid movie-goers who share our passion for cutting-edge technology," said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. "We're grateful to have film director Michael Bay visit our booth this year at CTIA, and look forward to working with him and the studio team to ramp up excitement for the most anticipated action film of the summer."
Prior to the film's June 24 release, LG Mobile Phones will reveal advertising, retail, online and other consumer electronics initiatives utilizing the film as a key theme for the marketing campaign. The LG limited edition Transformers: Revenge of the Fallen Versa phone, along with the company's premium line of handsets, offers the latest in mobile technology, allowing people to change their mobile life using one device. Many of these LG Mobile Phone products were used during the making of the film.
"LG Mobile Phones and Transformers are a perfect match. Both are known as leaders in its category providing consumers with groundbreaking innovation; together, we look forward to reaching millions of new consumers with our creative, targeted marketing," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships at Paramount Pictures. "We are thrilled to be working with the LG Mobile Phones team on what is sure to be a breakthrough campaign themed to this next installment of Michael Bay's incredible big-screen, action-packed film, for which Transformers fans around the world have been waiting."
Transformers: Revenge of the Fallen - The sequel to 2007's blockbuster hit
In the highly anticipated Transformers: Revenge of the Fallen, debuting June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the Autobots against their sworn enemies, the Decepticons. Michael Bay directs from a screenplay written by Ehren Kruger & Roberto Orci & Alex Kurtzman.