According to The Hollywood Reporter, in the name of branding, independent production and distribution company Lions Gate on Thursday rechristened itself Lionsgate. It also unveiled a new animated logo it will use on its movie, TV, home entertainment and library properties. The onscreen logo begins with images of turning wheels as the camera gradually reveals a metal gate that swings open to show Lionsgate floating in a sunny, cloud-filled sky. The onscreen logo also will undergo appropriate variations for the company's horror and genre films as well as its family-friendly titles. "The Lionsgate brand has become recognized throughout the financial and creative communities for distinctive, original product," CEO John Feltheimer said. "Our new name and logo are designed to build upon this brand awareness and create a bold and exciting new look for an integrated, unified company that is greater than the sum of its parts." Cinemark Movie Club
Brian B.