Based on Best-selling Novel by Candace Bushnell (Sex and the City), Series Stars Brooke Shields (Suddenly Susan), Kim Raver (24) and Lindsay Price (Beverly Hills, 90210)

BURBANK - November 28, 2007 - NBC's new dramedy Lipstick Jungle, based on the best-selling novel by Candace Bushnell (who also wrote the book Sex and the City) - and starring Brooke Shields (Suddenly Susan), Kim Raver (24) and Lindsay Price (Beverly Hills, 90210) - will premiere on Thursday, February 7 (10-11 p.m. ET).

The announcement was made today by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios, as well as by the starring trio who appeared during NBC's live broadcast of Christmas at Rockefeller Center special on November 28.

"This provocative new series is a fun, sexy look at strong women in New York City," said Silverman. "We are very excited about Candace Bushnell's larger-than-life characters -- as embodied by its perfect cast -- that has made 'Lipstick' a highly anticipated event since the network acquired the best-selling book."

It's a jungle out there. Dress accordingly. Based on the best-selling book by Candace Bushnell (author of Sex and the City), the enticing new dramedy follows three high-powered friends as they weather the ups and downs of lives lived at the top of their game. Nico (Raver), editor-in-chief of a hot fashion magazine, has her eye on becoming CEO. Movie exec Wendy (Shields) does everything she can to balance career and family. And free-spirited designer Victory (Price) longs to make her dreams come true, and maybe find Mr. Right along the way. Armed with humor and strength, these three modern New York women support one another through the triumphs and tears that are all part of making it big in the Big Apple.

Also starring are Andrew McCarthy ("The Joy Luck Club"), Julian Sands (24), David Alan Basche (United 93), David Norona (Frasier) and Paul Blackthorne (Big Shots).

ER will continue in the Thursdays (10-11 p.m. ET) time slot through January when the Emmy Award-winning drama series completes its current run of original episodes.

The series is executive-produced by Oliver Goldstick (Ugly Betty), Timothy Busfield (NBC's The West Wing) and Bushnell. Based on the book by Bushnell, Lipstick Jungle is from Universal Media Studios. The pilot is directed by Gary Winick (13 Going on 30).