The Bridge star Demián Bichir has signed on to star in Universal Pictures' Untitled Lowrider Project, which was formerly known as Lowriders when we first reported on it back in 2010.

The actor will play an East Los Angeles man who annually competes in a lowrider event known as the "Supershow." The story centers on his teenage son, who is torn between his traditional father and his estranged, criminal brother, both of whom are competing in the "Supershow." The plot is described as an, "inspirational youth culture" story.

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Brazilian filmmaker Ricardo de Montreuil (Mancora) is directing from a script that was most recently written by Josh Bierne-Gordon and Justin Tipping, with Cheo Hodari Coker (Notorious) and Elgin James (Little Birds) previously working on the screenplay.

Brian Grazer is producing for Imagine Entertainment, alongside Blumhouse's Jason Blum, both of whom are based at Universal, with Mister Cartoon and Estevan Oriol serving as executive producers. The film is said to be a passion project for Brian Grazer, who has been trying to get the film off the ground for several years, with Jason Blum just recently signing on to produce.

Demián Bichir most recently starred in Season 2 of FX's The Bridge, and in the Fox Searchlight indie Dom Hemingway.