It seems some retail promotions caused an animated hit to conquer the DVD charts once again. According to The Hollywood Reporter, Madagascar: Escape 2 Africa returned to the top of the DVD sales charts, for the week ending April 12. It was the title's third time atop the sales charts since it's initial release 10 weeks ago, taking advantage of pricing promotions from numerous retailers.
Family fare continued to dominate the sales charts, with new release Bedtime Stories coming in second place on the sales charts and the animated hit Bolt in third place after four weeks on the shelves. The rest of the charts, though, were dominated by a sci-fi remake.
The Day the Earth Stood Still, while only taking fourth place on the sales charts, took the top spot on the rental charts, with last week's top-renting disc, Marley & Me, slipping to second place. Marley & Me was also the top seller last week and slipped to fifth place on the sales charts.
The Day the Earth Stood Still also dominated on the Blu-ray sales charts, out-selling the nearest competitor, Bedtime Stories, by a margin of 2-to-1. It was said that BD sales for The Day the Earth Stood Still accounted for 21% of the disc's total sales.