Many television programs have a loyal audience that isn't quite sizable enough to justify a commercial DVD release. Amazon.com subsidiary CustomFlix Labs targeted them at the National Association of Broadcasters' convention Monday in Las Vegas by launching DVD on Demand, a catalog of titles from NBC Universal, A&E Home Video and PBS that are manufactured only when purchased.
According to The Hollywood Reporter, the service is accessible through Amazon.com. CustomFlix co-founder and managing director Dana LoPiccolo-Giles said it eliminated much of the expense and risk of producing physical product for niche markets.
"The CustomFlix DVD on Demand service works perfectly for the massive amount of content that network and cable channels have yet to make available on DVD and other digital formats," LoPiccolo-Giles said. "Our service enables content providers to quickly and economically distribute previously unavailable programming to millions of Amazon.com customers."