The director explains how he reinvented the Spider-Man character:
"Peter Parker is a science whiz. If you look back to the early Stan Lee and Steve Ditko comics, he's a nerd with big glasses. What was important in those early comics was this notion that Peter Parker is an outsider and how we define that in a contemporary context."
"So much of the DNA of the character is the fact that he was a kid when he got bit. He is imperfect, he is immature and has a bit of a punk rock instinct. In his soul he's still a 90-pound weakling even after [the bite]."
Marc Webb also discussed the stuntwork, and how he didn't want to rely on CGI:
"One of the things we tried to do was keep the stunts more grounded physically and that was a huge challenge because you have a character whose abilities are superhuman...We spent months and months and months developing rigs so he could swing in a way that wasn't computer-generated. Obviously there's going to be enhancements and CG, but it's based in a physical reality and that's a new technique [for this film brand]."
Marc Webb also talked about connecting with the Comic-Con audience:
"A lot of our credibility is based on fan perception in some way. I'm really excited to connect with the fans. I feel like we've been a little bit under the radar in terms of our communication. I think it's a great way to announce the new qualities that we're putting out there and just connect with the audience in a way that we haven't before."