The Contender: According to Variety, Mark Burnett, Jeffrey Katzenberg, and Sylvester Stallone are teaming up to search for a real-life Rocky.

Superstar trio have entered into a business partnership built around an unscripted drama dubbed The Contender. Skein, being pitched to nets this week, will focus on a nationwide search for a new boxing superstar who could breathe life back into the troubled sport.

As part of their alliance, Burnett, Stallone and Katzenberg (via DreamWorks) are also hoping to launch their own boxing federation independent of current pugilistic organizations, Burnett said.

"We're looking to reclaim a part of America that's been missing," Burnett said, referring to a time when most Americans could name the heavyweight champ. "Where are the 'Thrilla in Manilas'? The Sugar Ray Leonards? We all agree no one can tell who owns what belt."

Burnett said the project shouldn't be classified as a "reality show."

"This is much bigger than that," he said. " 'Rocky' is the story of America. It's the heart and soul of this country. We're going to reinvent boxing."