CBS wants to cue up Jingles in the summer, a new reality show from producer Mark Burnett where contestants compose melodies to sell products.
CBS ordered eight episodes of the advertiser-friendly Jingles (working title) before the WGA strike started last year. Sources said the series has started casting and preproduction, and CBS is expected to announce a summer launch within the next couple of weeks, according to The Hollywood Reporter.
The one-hour competition will feature contestants writing and performing product jingles before a panel of judges. The serenaded item can range from groceries to clothing to writing a theme song for a TV show. Viewers will pick the winning jingle each week, and the tune later will be used in a commercial.