CBS has ordered eight episodes of Jingles, a nonscripted series from Mark Burnett in which contestants compete to dream up memorable melodies on behalf of real products, according to Variety.

Teams of players will be given weekly jingle-writing assignments -- coming up with, say, the next Oscar Mayer wiener song or a new pitch for Coke -- and will then have to perform them in front of a studio audience. Viewer votes will determine a weekly winner (where winning jingles will end up in a real ad) and loser (who will go home).

"This show is sort of like America's Got Talent but with a purpose," Burnett said, adding that the series will be heavy on elaborate performances as teams try to sell their songs to viewers.

There's no planned airdate yet, though the trade paper predicts a summer 2008 is most likely.