Mark Wahlberg is in early talks to star in the 20th Century Fox comedy Avon Man. Hugh Jackman was previously attached to star, but left the project back in 2010.
The film follows a group of guys are laid off from an auto dealership, and one reluctantly becomes an Avon salesman. He survives the emasculation, relies on his charm and becomes a top seller. He then tries to save his town and help his struggling family by pulling in his macho unemployed pals to hawk beauty products so they can win a regional contest.
Director Kevin Lima was once attached to direct, but is no longer involved. Stephen Levinson is producing with Mark Wahlberg and Gary Foster.
The actor also stars in Seth MacFarlane's comedy, Ted and in Michael Bay's Pain and Gain opposite Dwayne Johnson.
This project is still in early development.