Last week, a number of press outlets were sent a promotional set of Coca-Cola cans featuring Marvel characters such as Captain America (Chris Evans), Iron Man (Robert Downey Jr.), Black Widow (Scarlett Johansson), Ant-Man (Paul Rudd), The Falcon (Anthony Mackie) and Hulk (Mark Ruffalo). Many assumed that this was a promotion for Captain America: Civil War, although we know that Hulk isn't featured in that movie. These cans actually tease a Marvel/Coca-Cola Super Bowl 50 ad, which isn't for Captain America: Civil War at all, but does feature both Hulk and Ant-Man going toe-to-toe.
As it turns out, there's a good reason Hulk was featured in these new collectable Coke cans, since he's stars in this ad, along with Paul Rudd's Ant-Man. This humorous 60-second commercial shows how angry Hulk gets when people steal his Coca-Cola, and it also presents an interesting dynamic since these characters are by far the biggest and smallest heroes in the Marvel Cinematic Universe. The cans sent out last week teased, "02.07.16 - The Big Game Is Just the Beginning. Follow @CocaCola to watch the story unfold..." so perhaps we'll be getting even more Marvel/Coke ads as the game continues.
This ad comes just a few hours after the new Captain America: Civil War trailer which aired during Super Bowl 50 pre-game coverage. It makes sense that the studio would team up with a partner such as Coca-Cola, since a 30-second ad costs a whopping $5 million this year. We're assuming that both Marvel and Coca-Cola are splitting the $10 million cost for their 60-second ad, and it seems that they will continue to promote the movie after the big game. Except for the Super Bowl trailer, we haven't seen any new footage from this superhero adventure since the first trailer dropped in late November.
Marvel's Captain America: Civil War finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps-one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark's surprising decision to support government oversight and accountability.
Marvel's Captain America: Civil War stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Emily VanCamp, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd and Frank Grillo, with William Hurt and Daniel Brühl. While it still hasn't been officially confirmed by Marvel, Tom Holland will also be making his Marvel Cinematic Universe debut in Captain America: Civil War. The actor will then move on to the stand alone Spider-Man reboot, set for release in the summer of 2017, which will be produced by both Marvel and Sony Pictures.