Marvel's The Avengers has crossed the $700 million mark in terms of global box office after breaking the opening weekend record this past week. Of course that means we're going to see more from all the superheroes involved with this mighty Marvel adventure. It also means that more films and franchises are going to spring forth from its success.

Walt Disney CEO Robert Iger was on CNBC to discuss Disney's earnings this quarter, and of course the financially success story of Marvel's The Avengers came into play.

Here is what Robert Iger had to say about the future of Marvel's The Avengers, revealing that a whole lot of films are in store for fans.

Marvel's The Avengers isn't just a film. It's a franchise, from our perspective. It was helped by the success of the Iron Man movies and Captain America: The First Avenger. From the Avengers we get a chance to make Thor 2 and Iron Man 3 and hopefully another Marvel's The Avengers movie.

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This one film, which was successful, over $700 million, as you said, as of last night, is going to get a number of other films and franchises. We see tremendous interest in products and in games for Marvel's The Avengers. We have an ability to leverage what was a very fun film done by a great group of film makers into something much bigger for the company and the effect will be prolonged and that's very, very exciting for us."

A few weeks back, Hollywood was shocked when Disney Chairman Rich Ross was let go from his position. As of today, Robert Iger says that Marvel's The Avengers success is not playing into their decisions to hire a replacement.

"It doesn't really affect decision making in terms of the studio. That's a decision for me to make and it's something that i obviously want to be very careful about. So i have no announcement to make here."
B. Alan Orange