A format war seems inevitable, especially if Kazuhiro Tsuga of Matsushita Electric Industrial Co. has anything to say about it.

In a story from Yahoo! News, the Executive Officer of Matsushita said that HD-DVD and Blu-ray won't ever form a "unified standard."

"We are not talking and we will not talk," Kazuhiro Tsuga stated in a Reuters interview. "The market will decide the winner."

Matsushita, is known for it's Panasonic brand, and is also the largest proponent of the Blu-ray disc. HD-DVD, is backed by Toshiba Corp.