Mattel has signed a licensing deal with Warner Bros. Consumer Products to become the official toymaker for DC Comics, according to Variety.
The new multi-year deal makes Mattel the master toy licensee for the complete DC portfolio, which includes characters such as Superman, Batman, Wonder Woman, the Joker, the Flash, Green Lantern, Aquaman, Green Arrow and Justice League.
The toy company has been working with Warner Bros. here-and-there for the past seven years with the studio's various properties including Harry Potter, Batman Begins, The Batman and Justice League animated series.
It also covers past and future films and animated properties. Mattel also plans to create a DC Superheroes-branded section in retailers' toy aisles as part of the effort.