Director Michael Bay and Paramount Pictures are getting ready to premiere the robots-in-disguise 3D sequel Transformers: Dark of the Moon on June 29, an experience which will reportedly be much brighter than other 3D presentations, literally. Both the studio and director have insisted that Transformers: Dark of the Moon be screened with higher bulb wattage to make the picture look sharper.
Michael Bay is also pushing for his sequel to be shown on digital projectors, with approximately 2,000 screens showing this ultra-bright version of Transformers: Dark of the Moon. The studio also wants the sequel to run for four weeks in digital theaters, which means upcoming movies such as Harry Potter and the Deathly Hallows - Part 2 on July 15 may not be screened in some digital theaters.
Here's what media analyst Rich Greenfield had to say about the darker presentations of some recent 3D movies.
"This was a key problem with Pirates 3D, with both Green Lantern and Harry Potter starting off with darker imagery and then layering on 3D glasses that darken the images further."
It seems Paramount is trying to address a main problem moviegoers have with 3D presentations. We'll have to see if this tactic pays off when Transformers: Dark of the Moon hits theaters on June 29.