Empire recently attended an event at Michael Bay's Bay Films headquarters, where the director showed off some footage from Transformers: Dark of the Moon. Bay recently wrapped production on the sequel, which will be released on July 1. The notorious man behind this popular franchise addressed his decision to shoot the latest installment in 3D, as opposed to converting it to 3D in post-production. Here is an excerpt from the article below:

"People were going on the Internet, saying we didn't do any 3D and there's all this talk, so we're just trying to set the record straight, you know? Studios are rushing through their 3D. There is a right way to do it and a wrong way. I think, personally. If you want to do proper 3D it's a $30 million price tag. You don't want to admit it, but that's what it really is to do proper 3D. Studios will sometimes do it for $10 million, or $12 million. We spent about seven months or eight months before the movie investigating all the conversion companies. We gave each one some test footage to do and, like Warner Bros., I kind of knew that the latest Harry Potter would fall apart, that was just because they were working with a company that just didn't have the firepower. This was supposed to come out on the same 3D, conversion system but that obviously didn't work out..."
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He also spoke of the demands that shooting a big-budget movie like Transformers: Dark of the Moon in 3D has on the production schedule:

"It's a whole new animal and that's why I'm so tired, because I've had a portable Avid system installed at every residence. I go home from the edit room and I'll work sometimes until two at night, because I'm trying to jump on this movie like a m**********r. I'm trying to hit it really hard before Christmas so that we can be ahead of the curve. Compared to what our shot count turnover was from the last movie, where we are in terms of cutting time down, we're well ahead. So I'm putting the pressure on myself so that we can really do pristine 3D."

We'll be sure to keep you posted with any further information on Transformers: Dark of the Moon as soon as we have more information.