Michael Jackson's final film hit theaters for its first full day yesterday, and the numbers don't seem to be as big as the hype. According to The Hollywood Reporter, Michael Jackson's This Is It grossed an estimated $7.4 million on Wednesday.
It was said that the film was estimated to take in more than $40 million through Sunday. The Wednesday estimate was first tallied by rival studios, and Sony, which bought the worldwide rights to the film for $60 million, will release its own estimate later today.
For now, the film is slated for just a limited two-week theatrical run, but it was said that if interest continues to increase in the film, a longer release plan may be implemented.