You know that downloading movies is really getting serious when these guys get involved...

In a story from Home Media Magazine, it seems that on April 16, at the National Association of Broadcasters in Las Vegas, Microsoft "announced the launch of Silverlight, a cross-browser, cross-platform plug-in technology that allows media companies to deliver video and interactive content more cost-effectively on a variety of browsers, including Explorer, Firefox and Safari"

This new browser "uses Windows Media Video technology and Society of Motion Picture and Television Engineers' VC-1 video standard to allow transmission of interactive video on full-screen high-definition and mobile platforms."

Some of the "media and platform companies who have reportedly signed up for the technology include Akamai Technologies, Brightcove, Major League Baseball, Netflix and Sonic Solutions, among others."