Mattel DVDs: According to Variety, Mattel is partnering with Miramax to distribute a feature-length animated DVD premiere movie based on the toy company's popular new My Scene characters.

Production will be Mattel's first, though it has an ongoing distribution deal with Lions Gate for the annual DVD premiere movies based on Barbie, as well as straight-to-DVD movies based on other Mattel properties, such as Hot Wheels and Rescue Heroes.

Deal will be announced today at the Intl. Licensing Show by Mattel executives and Miramax co-chief Harvey Weinstein.

The "My Scene" movie is in production and will be released in fall 2005.

Brian B.