Paramount Pictures has unleashed the new campaign "Flock to Unlock" for Mission: Impossible Ghost Protocol where fans can unlock footage using Twitter and Facebook. Check out the official press release:
Paramount Pictures kicks off the "FLOCK TO UNLOCK - BE A PART OF THE #MISSION" campaign in support of it's upcoming release, Mission: Impossible Ghost Protocol. The action-packed film, starring Tom Cruise and directed by two-time Academy Award®-winner Brad Bird, is due in IMAX and on other premium large format screens beginning Friday, December 16th and in theatres everywhere on December 21st.
Beginning today, fans are invited to unlock a first look at exclusive footage from the upcoming Mission: Impossible Ghost Protocol. The official site, MissionImpossible.com, will host the exclusive promotion and fans will engage via Twitter and Facebook in a race to reveal the footage online first. With every Twitter message or Facebook post, fans will work as a community to reveal one of the most thrilling scenes from the film.
"Flock to Unlock is an exciting way for the online Mission: Impossible Ghost Protocol community to engage in the campaign and to control access to new content," said Amy Powell, President, Insurge Pictures & Paramount Digital Entertainment and Executive Vice President, Interactive Marketing. "By engaging fans in their existing social networks, the "Be A Part of the #Mission" campaign invites the fans to rally together and see exclusive footage first."