J.J. Abrams wants to tell you about his new movie. Yet, at the same time, he doesn't. There is a new article on Advertising Age that reveals the events leading up to the discovery of Cloverfield (1/18/08)'s website and movie trailer.

The article discloses information about the Slusho website, which appears to be a tie-in to the movie. The Japanese-looking cartoon advertisement for the Slusho beverage has hidden information about the movie in its company's history section.

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The article on Advertising Age also talks about how J.J. Abrams and his team cut the teaser trailer themselves, as opposed to the studio doing it.

Taken from the site was this paragraph:

Who cut the "Cloverfield" trailer? Paramount isn't saying. Execs at and spokesmen for the studio did not return calls seeking comment. But a person at a postproduction house that works closely with Paramount on all its trailers told Ad Age that the trailer "came out of left field for all of us" and that the consensus was Mr. Abrams had cut the trailer himself.

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