Chris Nolan's The Dark Knight has been heavily promoted across the internet in a series of viral sites, including the "counting down to Halloween" site Why So Serious. The site featured a Batman-themed Jack O'Lantern which was slowly rotting away. On Halloween itself, the pumpkin was replaced by a nation-wide scavenger hunt that led to a message being revealed:
The only sensible way to live in this world is without rules.
Underneath the Joker's message was a photo of Heath Ledger in his Joker make-up. If the photo was clicked on, it led the user to another site - Rory' s Death Kiss. On this site, users were directed to take photographs of themself dressed as the Joker and upload them to the site, with a reward promised to those who obeyed the Joker's instructions. When the deadline for submissions arrived, the following message was left:
What a crime scene! The clock's struck 12 and I'm sending something special for each and every one of you clowns who made my list by the deadline.
The fun-filled times should roll in shortly after the bird's been carved!
Don't you just love the taste of envelope glue?
The packages have now begun to arrive, and in the packages there are 25 or so copies of "The Gotham Times," a false four-page newspaper featuring stories related to the fictional events of TDK. Tucked inside the paper there is a classified ad, presumably placed by the Joker. The ad reads:
Charming handsome man with dazzling smile seeks amateur clowns for discreet encounters. No previous sense of humor necessary. Criminal record a plus. Interested? Write to [email protected] in the full understanding that we have your email address and might send you alarming, disturbing, or annoying material at any moment.
If you send a message to the address, the Joker will respond again:
See you found my little message. So, do you think you have what it takes to be a part of my circle of friends? Are you a backstabbing, self-promoting, ambitious clown who will do anything to prove yourself to me? If so, the first step of your application process awaits...if you know where to look.
For those who didn't enter the Joker's previous game, no worries. The Gotham Times will be available online beginning Friday, November 23.
We're hard at work trying to determine what was meant by "if you know where to look," but rest assured that we will tell you here as soon as more is revealed. It is possible that it refers to the tip line set up by Harvey Dent at WeAreTheAnswer.org, but that site is currently inactive - most likely it will be activated on November 23.
The Dark Knight is scheduled for a May 2, 2008 release date, and stars Christian Bale as Bruce Wayne/The Batman, Aaron Eckhart as Harvey Dent and Heath Ledger as The Joker.
UPDATE 10/23:WeAreTheAnswer.org and The Gotham Times both went live by 2:00 p.m. EST. You can submit tips to Harvey Dent at WeAreTheAnswer.org. You can also peel back part of the Gotham times (click right underneath the word "Mobsters" on the front page), to reveal mad laughter from the Joker. Clicking on the laughter will take you to TheHaHaHaTimes, where the Joker has defaced the paper.
It seems probable that the proper response to put in the Tip line is the information from Page 4 of The Gotham Times, about Officers Karl Breitup and Jason McCree fleeing the site of the Fillipazzo Community Festival at 7:30 p.m. on November 22 - since that is the only story in the paper that merits a notice to Harvey Dent's tip line.
It is also possible to mail letters to the editor at [email protected] An automated response will be sent when you do so.