We have already seen car manufacturer Toyota bring out The Muppets and actor Terry Crews for their TV spot that will air during Super Bowl XLVIII on Sunday, February 2. One of Toyota's rivals, Kia, has also delved into the movie world for their "big game" TV spot, featuring Laurence Fishburne as Morpheus from The Matrix. The commercial showcases Kia's new K900 vehicle, with the actor reenacting the famous "red pill/blue pill" scene, holding a red key and a blue key for a couple to choose from. We also see other touchstones from The Matrix with a few "agents" eating at a diner and a bending spoon. Check out this video below, and stay tuned for more Super Bowl XLVIII TV spots as we get closer and closer to the big game.