The first kill is always the worst. But this? What the heck is this? It Follows is shocking simply because there is no horror film, before or after it, that looks the way this one does. Shot like Apocalypse Now, this tale of small town horror is big. Really big. And when we see the first kill in the movie, the shocking part isn't so much what we see but what we hear. If words could kill, all the characters in this film would be dead. We are given the rules that the "killer" follows. After this, we see how these rules unfold and change everybody involved with the initial "victim." It is subtle, scary and highly stylized. And no less shocking because of any of that.