M. Night Shyamalan's Split repeated atop the box office with $26.2 million, easily beating three newcomers in theaters.
Gold comes off as a vanity project for Matthew McConaughey and arrives as pure Oscar fodder.
Last weekend's big winner Split goes up against Resident Evil 6, Gold and A Dog's Purpose at the box office this weekend.
Matthew McConaughey stars as Kenny Wells, who finds the discovery of a lifetime in the new red band trailer for Gold.
The first trailer for Matthew McConaughey's upcoming movie Gold has surfaced and looks to be a potential Oscar contender.
Bob and Harvey Weinstein have acquired the highly sought after mining drama Gold co-starring Edgar Ramirez.
The actor will not officially make a decision on his next project until after The Dark Knight Rises wraps in November.