Life in a Day (2011)

Name: Life in a Day
Genre: Documentary
Duration: 90 min
Cast: Hiroaki Aikawa, Cindy Baer, Teagan Bentley, Ester Brymova, Cristina Bocchialini

Life in a Day

PG-13

Documentary

Drama

Release Date: January 27, 2011
Director: Kevin Macdonald , Hiroaki Aikawa , Natalia Andreadis , Jack Attridge , Cristina Bocchialini , Zillah Bowes
Cast: Hiroaki Aikawa , Cindy Baer , Teagan Bentley , Ester Brymova , Cristina Bocchialini , Jesse Brisendine
Runtime: 90
Main Genre: Documentary
Tagline: The story of a single day on earth.
Website: http://www.youtube.com/lifeinaday

Summary

The director, Kevin Macdonald says of the project, “Life in a Day is a time capsule that will tell future generations what it was like to be alive on the 24th of July, 2010. It is a unique experiment in social filmmaking, and what better way to gather a limitless array of footage than to engage the world’s online community.” “Over the past five years, You Tube has changed the way media is created and consumed," said Eric Schmidt, CEO of Google, YouTube’s parent company. "We're thrilled to give our community the opportunity to work with Kevin Macdonald and Ridley Scott and are grateful to our long-term partner, the Sundance Institute, for their support of this global initiative. I can think of no better place to premiere Life in a Day than at next year’s festival.” “A vital part of our mission is to support individual storytelling around the globe and to provide a platform for expression and experimentation,” says John Cooper, Director of the Sundance Film Festival. “This is a great way to engage the You Tube community and to also provide Festival audiences with something new and unexpected.” “LG believes in enriching people’s lives through technology and saw complementary objectives in the Life in a Day project,” says Dermot J. M. Boden, Chief Marketing Officer at LG Electronics. “For LG, this project is a fantastic opportunity to engage with You Tube users on a personal and emotional level that’s both rewarding and enjoyable. This initiative is perfectly consistent with our brand promise of “Life’s Good”!” Scott Free will work with Rick Smolan, creator of “A Day in the Life” and CEO of Against All Odds Productions, a California-based organization that specializes in the execution of large-scale global projects that combine story-telling with state-of-the-art technology, to distribute cameras to individuals in remote regions of the world in an effort to ensure that the film is as inclusive and representative as possible. To learn more, and upload footage shot on July 24, 2010, please visit www.youtube.com/lifeinaday.