Peter Jackson's Middle Earth adventure also took in a December record $12.4 million from midnight screenings last night.
Or will holdovers such as Skyfall and Twilight provide an incredibly improbable box office upset?
Bilbo explains to Gandalf how averse he is to adventure in this scene from Peter Jackson's adaptation.
Director Peter Jackson's fantasy adventure opens across the globe this Friday at 12:01 am.
Thorin Oaknenshield leads his company of dwarves in singing the "Misty Mountains" song in this latest scene.
Thorin Oakenshield teams up with Bilbo Baggins to save his people in director Peter Jackson's upcoming adventure.
Check out the latest TV commercial which focuses on the nasty role Gollum takes in the upcoming prequel adventure.
Ian McKellen's great wizard squares off against the massive creature played by Barry Humphries in Peter Jackson's epic Middle Earth saga.
Ian McKellen's Gandalf, Christopher Lee's Saruman, Cate Blanchett's Galadriel, and Hugo Weaving's Elrond discuss Smaug at Rivendell in this new scene.
We also have a new photo of Luke Evans as Bard and Orlando Bloom as Legolas in The Hobbit: There and Back Again.
Martin Freeman, Ian McKellen, Richard Armitage, and Andy Serkis' Gollum are featured on special covers for this week's EW issue.
Watch over seven minutes of footage from director Peter Jackson's Middle Earth prequel.
Get your first quick glimpse at the dragon voiced by Benedict Cumberbatch in Peter Jackson's prequel adventure, in theaters this December.
Fans can listen to all 23 tracks of composer Howard Shore's score for free, including the Neil Finn track 'Song of the Lonely Mountain'.
The iconic character from the Lord of the Rings trilogy learns all about Bilbo's past adventures this December.
Fans will receive this set of one-sheets featuring Gandalf, Bilbo, Thorin, and Gollum when they attend the IMAX midnight screening on December 14th.
We're giving away a ton of cool prizes for Peter Jackson's prequel adventure, including Oakley 3D Gascan Hobbit glasses, a branded rucksack, and IMAX tickets.
Fans can also watch a live stream of the red carpet festivities from New Zealand starting at 9:50 PM ET/6:50 PM PT.
The festivities will begin at 9:50 pm EST/6:50 pm PST with interviews from the cast and crew and a performance from Neil Finn.