MTV and mtvU today greenlit Meet or Delete, the first MTV Networks' series to premiere to a global audience and roll out on every MTV platform. The series, developed in collaboration with HP's PC business as a core component of its new global marketing campaign, follows college students as they size each other up and decide if they'd like to meet, based solely on the contents of their hard drives.
Meet or Delete will roll out internationally and utilize virtually every MTV asset, including mtvU, mtvU.com, MTV, MTV.com MTV2, broadband channels mtvU Uber and MTV Overdrive, MTV wireless, the MTV Store and even the massive MTV 44 1/2 high definition TV in Times Square. The first episode will premiere on mtvU Uber at mtvU.com on May 10th and subsequently debut across MTV's global network, including local channels in Europe, Asia-Pacific and Latin America. Five more episodes will follow in the fall. In addition, each of the local MTV channels outside the US will air another four locally- produced episodes of Meet or Delete on-air, online and on wireless handsets.
As a complement to the programming and marketing campaign, MTV and mtvU are launching 14 regionalized Meet or Delete online hubs with episodes from around the globe, unseen footage, interactive games, free music downloads, updates on previous cast members, casting calls and more. The global hub will launch on May 10th and be available at www.meetordelete.com. Meet or Delete will also hit college campuses and other hot spots across the US this summer as part of mtvU's upcoming VJ search.
Meet or Delete offers a new twist on getting to know someone, be it for dating, identifying your next roommate or picking a new band member. In the pilot episode, Amanda Alpert of the University of South Carolina Columbia is given unlimited access to the computers of three potential dates she's never met. With the opportunity to explore the deepest reaches of the guys' hard drives, from a remote location and with nothing else to go on, she checks their e-mail, music playlists, pictures, recently visited websites, video files, IMs with their friends, etc. The guys watch in horror as she goes deeper and deeper into their digital persona, finding info and files they never planned to share with anyone. The pilot episode premieres on mtvU and the network's all-access broadband channel, mtvU Uber at mtvU.com, on May 10th.