MTV announced that it will introduce a new programming block for Thursday nights which will premiere on Thursday, June 15th. The new line-up will feature the return of some of MTV's hugely successful and highly anticipated series: Making The Band 3, Run's House and Pimp My Ride. In addition, MTV will close out the premiere of the new block with a one-hour Yo Momma special at 10:30pm. Beginning on Thursday, June 22nd viewers will see an encore airing of Jamie Kennedy's Blowin' Up in the 10:30pm slot. All shows on the new Thursday night line-up will feature multi-platform elements that will drive fans between MTV, MTV.com, MTV On Demand and MTV Overdrive.
Making The Band 3: Season 3
Thursdays at 9:00pm ET/PT
Now in its third season, the series continues to chronicle Sean "Diddy" Combs applying his "golden touch" as he works with the five girls he chose to be in his all new girl pop group. This season, watch as Aubrey, Aundrea, Wanita, Dawn and Shannon get used to being in the band, learn to work together, record their first album, prepare to go on tour and live in a brand new loft in New York City's Soho. Diddy is guaranteed to put a whole bunch of new challenges to keep his elite group of ladies in line.
To get fans up to speed on all the happenings from last season there will be a 5 1/2 hour marathon on Saturday, June 10th beginning at 2:00pm. During the marathon viewers will be able to get, simultaneously, on MTV Overdrive, a preview of the new season, "Diddy Knows Best" segments, which will feature Diddy's best quotes and show descriptions. MTV On Demand will feature profiles of all 5 members of the band.
MTV Overdrive will also offer weekly deleted scenes/extended-play clips, as well as cast video playlists.
In addition, wireless will feature deleted scenes, cast bios, trailer for upcoming season, "Diddy Knows Best" segments and ringtones on mobile.mtv.com
Thursday at 9:30pm ET/PT
On Run's House, Rev Run (Joey Simmons) of Run DMC must balance producing music and running a sneaker company while raising five spirited children ages 9-22. The series captures the real-life drama and antics of the Simmons family which includes Run's ever-patient wife Justine; Vanessa, 22, a Ford model and aspiring actress; Angela, 18, a straight A student and promising fashion designer; JoJo, 16, a talented rapper who loves music and girls; Diggy, 11, star of the basketball team and an aspiring rapper; and Russell, Jr., 9, the mischievous little brother.
To get viewers prepared for an all new season there will be a Run's House marathon on Father's Day, June 18th beginning at 12:00pm ET.
MTV Overdrive will feature Q&A's, extended scenes, room tours and video playlists. Full Episodes with extra scenes will be available On Demand starting July 7th. On wireless fans can access playlists at the ringtones boutique on MTV.com, enjoy extended scenes and room tours. Also, as both mobile video segments and as text messages, viewers will be able to text in to receive Run's words of wisdom on their mobile phones. In addition, Overdrive and MTV On Demand will play an original Diggy and JoJo music video.
Pimp My Ride
Thursday at 10:00pm ET/PT
Pimp My Ride, returns for an all-new season, with an all-new garage. Once again, rap superstar and car enthusiast Xzibit and car customization specialist Mad Mike take aim on the biggest clunkers on the road. Joining them for this new season, and giving a new spin on car customization, is GAS - Galpin Auto Sports. Taking car customization to the next level, together Xzibit, Mad Mike and the crew at GAS create unheard of pimped out masterpieces.
In anticipation of the new season, MTV will schedule two 4-hour blocks of Pimp My Ride episodes, each block airing on consecutive Sundays in June, for a total of 8 hours of programming. The first block airs on June 4th from 5:00pm - 9:00pm. The second block airs on June 11th from 10:00am - 2:00pm.
MTV.com lends its support to Pimp My Ride by launching the Pimp My Ride/Lincoln Mark LT Sweepstakes. Each week MTV.com users will come to the Pimp My Ride website and vote for one item featured on that week's episode to be added to the Mark LT. The following week, Overdrive will feature a package showing the installation of the part that was voted on that week. At the end of the season the Mark LT will be given away to one lucky winner!
Overdrive will also offer viewers access to a segment of outtakes and deleted scenes. Full episodes will be available on MTV On Demand starting July 7th.
In addition, fans with mobile devices will be able to access features including the Pimp My Ride trailer, weekly outtakes from current season, "best of" clips from previous seasons and Pimp My Ride graphics available as downloadable wallpapers on mobile.mtv.com.