The Muppets gang is in for a wild ride when they join forces with Toyota this year, blending Toyota's exciting 'Let's Go Places' spirit with Muppets mayhem. The collaboration celebrates the upcoming Toyota Highlander launch and the Muppets' all-new big-screen adventure Muppets Most Wanted, in theaters March 21, 2014. Check out a special preview of the 60-second spot, entitled "Joyride," which stars Terry Crews and will make its broadcast debut during Super Bowl XLVIII on Sunday, February 2.
Disney's Muppets will hit the road with Terry Crews, star of the Golden Globe-winning Fox series Brooklyn Nine-Nine, in Toyota's new commercial for the all-new 2014 Toyota Highlander. The 60-second spot, entitled "Joyride," will make its broadcast debut during Super Bowl XLVIII on Sunday, February 2.
Here's what Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc., had to say in a statement.
"Our game-day spot shows how Toyota Highlander puts the 'fun' in function. Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens. We all grew up with Kermit and the Muppets, and that makes Toyota's collaboration with Disney very special for us. The two brands share a focus on delighting guests, and this allows us to take them along on a fun ride."
With their over-the-top personalities, the Muppets teach Crews' character a thing or two about "unborifying" his lifestyle as they "borrow" his sweet ride, the Toyota Highlander. The spot features humorous hijinks, dancing and surprises-and no Muppet caper would be complete without an original song. Viewers will see that with seating for up to eight human passengers or more than a dozen Muppets, the all-new Toyota Highlander has plenty of room for everything-everything except boring.
"We're always game for a wild ride, as long as Animal's not driving. He doesn't quite get the whole concept of brakes."
Crews, who played six years in the NFL as a defensive end/linebacker, is known for his roles and appearances on television shows such as Arrested Development and The Newsroom, and films The Expendables franchise, Bridesmaids and The Longest Yard.
Here's what Terry Crews had to say in a statement.
"It's truly an honor to be a part of this wild ride with Toyota and the Muppets. The Toyota Highlander is the perfect vehicle to teach my character how to loosen up and have some fun. Be prepared for some laughs on game day."
In addition to the commercial, the Muppets gang will provide real-time updates as they travel to the big game in their Toyota Highlander on February 2. Fans and customers are invited to chat live with the Muppets on game day by tweeting @Toyota or using #NoRoomForBoring.
The broadcast spot and social media activities were developed in partnership with Saatchi & Saatchi LA, Conill and 360i. "Joyride" will air during the second quarter of the game.
Beyond the Super Bowl, the Toyota and Disney collaboration will see the Highlander co-starring with Muppets stars from Muppets Most Wanted in an advertising campaign showcasing the vehicle's features, functionality and "unboring" personality. Starring Ricky Gervais, Ty Burrell and Tina Fey, the film takes the entire Muppets gang on a global tour where they find themselves unwittingly entangled in an international crime caper.
Here's what Don Gross, vice president, promotions The Walt Disney Studios, had to say in his statement.