In a surprise, last-minute announcement, DreamWorks revealed that it will be releasing Need for Speed in 3D when it hits theaters on March 14. That only gives the studio 38 days from now until its release for the conversion. While it is possible that they may delay the release due to the conversion, the studio has already shelled out more than $4 million just for its Super Bowl ad alone promoting that release date.
It remains to be seen if a post-production 3D conversion can even be pulled off in such a short amount of time. The studios have been much more cautious about 3D over the past few years, after hastily-planned conversions such as Clash of the Titans and The Last Airbender in 2010, which were done just weeks before their release dates, failed to impress moviegoers. Of course, technology has advanced rapidly since then, so it could be possible to pull off a high-quality conversion in just over one month. It's also possible that DreamWorks has been working on the 3D conversion all along, but kept it a secret for some reason.
However, in May 2012, just one month before it was set to be released, G.I. Joe Retaliation was pushed by nine months to March 2013 to undergo a 3D conversion. Will the same thing happen to Need for Speed? We'll find out as soon as more information comes in.
Aaron Paul stars in this high-octane thriller as Tobey Marshall, a talented racer and mechanic who enters a cross-country race to get revenge on his former partner (Dominic Cooper), who framed him for a crime he didn't commit.