John Gatins (Real Steel) and his brother George Gatins (She's Out of My League) developed the project together, with George Gatins set to write the script. No story details were given, but the studio is aiming to start a franchise in the same vein as The Fast and the Furious.
Electronic Arts released the 18th installment in their Need for Speed video game franchise in November, with the plot-driven title Need for Speed: The Run. The series has generated more than $100 million in revenue for the company since the first version was launched in 1994.
No production schedule was given for this high-octane project.